Destination Resort Challenges & Opportunities.
The visitors of the health and fitness resort have become more sophisticated. They would like their visits to create wellness that integrates and renews body, mind and spirit. It has become important for resort/spa owners to educate consumers on how spa programs and services can enhance the overall health and quality of life and how it can effectively treat real ailments and conditions.
Dr. Kenneth R. Pelletier, PhD, MD, one of the world’s foremost Integrative Health experts; said during his keynote speech at the Global Spa Summit in Istanbul in 2010:
“The spa and wellness industries have been FAR, FAR too conservative … far too passive and quiet about making valid, evidence-based claims that many of their core approaches really work … There are so many extraordinary opportunities to integrate spa and wellness into the medical industry—the industry can grab that banner—if we set about EARNING it through EVIDENCE.”
Placing health and fitness resorts within the context of wellness where spa services offer real therapeutic benefits beyond pampering will help consumers to view their spending in these resorts as an investment or an essential element in maintaining and optimizing their health.
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